Digital Marketing Specialist

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6th of October, GizaPosted 3 years ago

79Applicants for2 open positions

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Ensure the website content creates a first class customer experience while supporting strategies and business priorities
Lead SEO (Search Engine Optimization) to increase organic search visibility and ranking.
Manage the development, implementation, monitoring, tracking and optimizing of PPC (Pay-Per-Click) campaigns such as Google AdWords. This includes identifying and tracking industry keywords and their popularity.
Build and maintain AdWords landing pages, building content and structure that drives Click Through Rate and leads
Drive impactful incremental revenue growth by generating high quality sales ready leads from new customers.
Work closely with the sales teams to identify market requirements and trends in order to continuously tailor content to the specific needs of our customers.
Create a social presence on social media including Twitter, Facebook, etc.
Lead email campaigns and execution of digital and related marketing campaigns.
Report & analyze key performance indicators and find opportunities for improvement on a monthly basis.

Excellent written and spoken English and Arabic
Bachelor’s degree or equivalent
Shown success in handling metrics and data and working in a quantified commercial environment
Solid understanding of Search Engine Advertising/Search Engine Marketing including campaign creation and optimization
Essential skills include AdWords, Analytics, Google Search Console and Microsoft Excel
Experience with the following will be desirable: CRM Systems (Salesforce.com), SEO Optimization tools (Bright Edge, Conductor, SEM Rush, MOZ), Marketing Automation tools (Marketo), Analytics & Intelligence platforms
1-2 years experience in the same field
Employment type is a full-time