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Digital Marketing Specialist

- 6th of October, Giza

Digital Marketing Specialist

- 6th of October, GizaPosted 1 month ago
75Applicants for2 open positions
  • 8Viewed
  • 0In Consideration
  • 0Not Selected

Job Details

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Job Description

  • Ensure the website content creates a first class customer experience while supporting strategies and business priorities
  • Lead SEO (Search Engine Optimization) to increase organic search visibility and ranking.
  • Manage the development, implementation, monitoring, tracking and optimizing of PPC (Pay-Per-Click) campaigns such as Google AdWords. This includes identifying and tracking industry keywords and their popularity.
  • Build and maintain AdWords landing pages, building content and structure that drives Click Through Rate and leads
  • Drive impactful incremental revenue growth by generating high quality sales ready leads from new customers.
  • Work closely with the sales teams to identify market requirements and trends in order to continuously tailor content to the specific needs of our customers.
  • Create a social presence on social media including Twitter, Facebook, etc.
  • Lead email campaigns and execution of digital and related marketing campaigns.
  • Report & analyze key performance indicators and find opportunities for improvement on a monthly basis.

Job Requirements

  • Excellent written and spoken English and Arabic
  • Bachelor’s degree or equivalent
  • Shown success in handling metrics and data and working in a quantified commercial environment
  • Solid understanding of Search Engine Advertising/Search Engine Marketing including campaign creation and optimization
  • Essential skills include AdWords, Analytics, Google Search Console and Microsoft Excel
  • Experience with the following will be desirable: CRM Systems (Salesforce.com), SEO Optimization tools (Bright Edge, Conductor, SEM Rush, MOZ), Marketing Automation tools (Marketo), Analytics & Intelligence platforms
  • 1-2 years experience in the same field
  • Employment type is a full-time

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