Senior Digital Marketing Specialist
-Giza, EgyptPosted 1 month ago
51Applicants for1 open position
- 0In Consideration
- 0Not Selected
Skills And Tools:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media (FB, IG, Tiktok, telegram, WhatsApp) and display advertising.
- Maintaining our social media presence across all digital channels.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Expertise in the media buying performance.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Use online tool analysis for performing competitive analysis.
- Identify trends and insights, and optimize, spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Strong verbal and written communication skills
- Advanced Google Analytics skills.
- Strong analytical skills and data-driven thinking
- Excellent understanding of digital marketing concepts and best practices
- Experience in setting up and optimizing Google Adwords campaigns
- Experience in optimizing landing pages and user funnels
- Proven working experience in digital marketing
- Experience with visual communication principles
- Very Good SEO skills.
- Good knowledge and experience with online marketing tools and best practices
- Advanced proficiency in social channels such as Twitter, Facebook, Instagram, LinkedIn, YouTube and Snapchat
- Strong knowledge of reporting and analysis tools
- Must Haves: Proven working experience in digital marketing, particularly within the industry
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMrush, etc.)Working knowledge of ad serving tools.
- Experience in setting up and optimizing PPC campaigns on all major search engines.
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