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Senior Digital Marketing Special...

Giza, Egypt

Senior Digital Marketing Specialist

Giza, Egypt
Posted 1 month ago
51Applicants for1 open position
  • 43Viewed
  • 0In Consideration
  • 0Not Selected

Job Details

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Job Description

  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media (FB, IG, Tiktok, telegram, WhatsApp) and display advertising.
  • Maintaining our social media presence across all digital channels.
  • Measuring and reporting on the performance of all digital marketing campaigns.
  • Expertise in the media buying performance.
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Use online tool analysis for performing competitive analysis.
  • Identify trends and insights, and optimize, spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Job Requirements

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Strong verbal and written communication skills
  • Advanced Google Analytics skills.
  • Strong analytical skills and data-driven thinking
  • Excellent understanding of digital marketing concepts and best practices
  • Experience in setting up and optimizing Google Adwords campaigns
  • Experience in optimizing landing pages and user funnels
  • Proven working experience in digital marketing
  • Experience with visual communication principles
  • Creative
  • Very Good SEO skills.
  • Good knowledge and experience with online marketing tools and best practices
  • Advanced proficiency in social channels such as Twitter, Facebook, Instagram, LinkedIn, YouTube and Snapchat
  • Strong knowledge of reporting and analysis tools
  • Must Haves: Proven working experience in digital marketing, particularly within the industry
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMrush, etc.)Working knowledge of ad serving tools.
  • Experience in setting up and optimizing PPC campaigns on all major search engines.

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