Skills And Tools:
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning and research.
- Interest in following advertising and media trends.
- Excellent communication and negotiation skills.
- Organizational and multitasking abilities.
- Attention to detail.
- Critical thinking skills.
- BSc/BA in Marketing, Advertising or related field.
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