Digital Marketing Specialist

• Plan, test, and execute marketing campaigns.
• Seek out and develop new marketing opportunities.
• Manage social media marketing (Facebook, Twitter, etc.).
• Manage paid mobile search and display advertising.
• Run campaigns utilizing growth hacking, A/B, and multivariate testing.
• Execute ongoing coordination of external and internal teams around marketing initiatives.
• Having creative and good presentation skills.
• Know how to plan, create, and implement a marketing strategy.
• Understand the key measurement tools available.
• Developing social presence and advocating brands effectively.
• Stay current in marketing trends and news e.g. Google updates and changes in algorithms.
• Fully responsible for the day to day Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget Management and Landing Page Analysis.
• Performance analysis.
• Contributing to continuous improvement by proactively assessing the latest digital practices and methodology.
• Plans, manages, and executes Paid Search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance to venture goals.
• Monitor ROI and KPI.

job requirements

1 to 3 years

Not Specified