Digital Marketing Specialist

Steam -
Cairo, EgyptPosted 5 years ago

111Applicants for1 open position

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Plan, test, and execute marketing campaigns.
Seek out and develop new marketing opportunities.
Manage social media marketing (Facebook, Twitter, etc.).
Manage paid mobile search and display advertising.
Run campaigns utilizing growth hacking, A/B, and multivariate testing.
Execute ongoing coordination of external and internal teams around marketing initiatives.
Having creative and good presentation skills.
Know how to plan, create, and implement a marketing strategy.
Understand the key measurement tools available.
Developing social presence and advocating brands effectively.
Stay current in marketing trends and news e.g. Google updates and changes in algorithms.
Fully responsible for the day to day Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget Management and Landing Page Analysis.
Performance analysis.
Contributing to continuous improvement by proactively assessing the latest digital practices and methodology.
Plans, manages, and executes Paid Search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management.
Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance to venture goals.
Monitor ROI and KPI.

A talented digital marketer with at least 1-3 years of experience is required for immediate hiring

Bachelor’s Degree in Marketing, Communications, or another related discipline
1-3 years experience in marketing, with at least one year spent solely in the mobile app marketing space
Demonstrated success in marketing a mobile application
Strong analytical skills, with experience using analytic tools like Google Analytics, Flurry or MixPanel
Data-driven direct ROI performance reporting/analysis -
Expertise in campaign optimization tactics for CPA, CPC, CPI, and revenue sharing models.
Technical SEO and SEM- Experience with App Store Optimization.
Passion for mobile and app industry.
Excellent verbal and written communication skills.
Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC, and SEM).