Skills And Tools:
MIRA application looks for a senior media buyer to join its family!
- Plan & execute digital marketing strategist that aims at producing a positive ROI for our clients. It includes handling everything from competitor research, audience selection, to lead generation to customer value optimization as well as conversion rate optimization.
- Manage media buying campaigns across all social media and digital channels.
- Work with designers, copywriters, and social media specialists on assets used for paid media campaigns.
- Building strategies for account expansion on spending and performance.
- Own all steps of the ad operations process.
- Text and display creative creation, split testing, and optimization.
- Assist with performance reporting and post-campaign insight reports.
- Source level CPA optimizations to hit product LTV and ROI targets.
- Monitor ad and landing page performance via Google Analytics.
- Proactively optimize purchased social media through A/B testing, landing page optimization, and targeting.
- 3+ years of proven experience as a media buyer.
- Good numerical, analytical and research skills to evaluate campaigns
- Proficiency in Google Ads, Google Tag Manager.
- Understanding of SEO and web traffic metrics
- Media Buying SpecialistConfidential Company - New Cairo, Cairo6 days ago