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Senior Media Buyer

TAM - New Cairo, Cairo

Senior Media Buyer

TAM - New Cairo, CairoPosted 7 days ago
17Applicants for1 open position
  • 16Viewed
  • 3In Consideration
  • 13Not Selected

Job Details

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Job Description

MIRA application looks for a  senior media buyer to join its family!

Job responsibilities:

  • Plan & execute digital marketing strategist that aims at producing a positive ROI for our clients. It includes handling everything from competitor research, audience selection, to lead generation to customer value optimization as well as conversion rate optimization.
  • Manage media buying campaigns across all social media and digital channels.
  • Work with designers, copywriters, and social media specialists on assets used for paid media campaigns.
  • Building strategies for account expansion on spending and performance.
  • Own all steps of the ad operations process.
  • Text and display creative creation, split testing, and optimization.
  • Assist with performance reporting and post-campaign insight reports.
  • Source level CPA optimizations to hit product LTV and ROI targets.
  • Monitor ad and landing page performance via Google Analytics.
  • Proactively optimize purchased social media through A/B testing, landing page optimization, and targeting.

Job Requirements

  • 3+ years of proven experience as a media buyer.
  • Good numerical, analytical and research skills to evaluate campaigns
  • Proficiency in Google Ads, Google Tag Manager.
  • Understanding of SEO and web traffic metrics

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