Job Details
Skills And Tools:
Job Description
Will be responsible for developing, implementing, and managing the social media strategy of an organization to increase brand awareness, improve marketing efforts, and drive engagement.
- Key Responsibilities & JDs:
1. Strategy Development:
- Develop, implement, and manage a comprehensive social media strategy.
- Align social media strategies with the overall marketing and business goals.
- Stay updated with social media trends, tools, and best practices.
2. Content Creation and Management:
- Create, curate, and manage all published content (images, video, written, and audio/podcast).
- Oversee the design and implementation of social media campaigns.
- Ensure brand consistency in tone, voice, and terminology across all social media platforms.
3. Community Management:
- Manage and engage with the social media community, responding to comments, questions, and messages in a timely manner.
- Foster relationships with key influencers and industry stakeholders.
- Monitor and report on feedback and online reviews.
4. Analytics and Reporting:
- Track, analyze, and report on social media performance metrics.
- Use data to optimize content and strategy for improved performance.
- Provide actionable insights to inform marketing decisions and strategies.
5. Collaboration and Leadership:
- Work closely with other departments, such as marketing, PR, and customer service, to ensure cohesive messaging and brand alignment.
- Mentor and guide junior team members and interns.
- Collaborate with external partners, such as influencers, agencies, and vendors.
6. Advertising and Campaign Management:
- Plan and execute paid social media campaigns.
- Manage budget allocations for social media advertising.
- Optimize campaigns based on performance metrics and return on investment (ROI).
Job Requirements
- Required Skills and Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Several years of experience in social media management, with a proven track record of successful campaigns.
- Proficiency in social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.) and related tools
- Strong writing, editing, and communication skills.
- Analytical mindset with the ability to interpret social media data and analytics.
- Creative thinking and problem-solving abilities.
- Knowledge of SEO, web traffic metrics, and online marketing.
- Experience with social media advertising and campaign management.
- Strong organizational and multitasking skills.
- Preferred Qualifications:
- Advanced certifications in social media management or digital marketing.
- Experience with video production and graphic design tools (e.g., Adobe Creative Suite).
- Familiarity with HTML, CSS, and web development basics.
This role often requires adaptability, creativity, and the ability to stay ahead in the ever-evolving social media landscape.
