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Job Description
- Develop consumer Persona research to figure out the pain points we have to focus on. propose, allocate and manage monthly marketing budgets reporting on ROI and delivering the flexibility to meet business needs.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & KPIs) leverage core product, marketing content towards other needs, such as channel/partner marketing, lead generation programs and vertical market campaigns.
- Campaign testing: A\B testing.
- Run Sales Funnel with ongoing management.
- Cost per sale Optimizing with maintaing sales quality aligned with sales team feedback run retargeting programs.
- Raising Awareness & Engagement Boosting campaigns.
- Weekly & Monthly reporting
Job Requirements
- Excellent understanding of online media planning
- Understands how digital fits in the overall client marketing/media strategy
- Ability to work with modest media budgets.
- English Level: Moderate
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