Job Details
Skills And Tools:
Job Description
If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
Marketing manager responsibilities include tracking and analyzing the performance of advertising/ digital marketing campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
To ensure success, you will need extensive knowledge of marketing/ Digital marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.
Marketing Manager Responsibilities:
- Evaluating and optimizing marketing/ digital marketing/ social media and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Generating new business leads.
- Increasing brand awareness and market share.
- Coordinating marketing strategies with the sales, financial, public relations, and production departments.
- Managing the marketing department's staff.
- Preparing and presenting quarterly and annual reports to senior management.
- Promoting our brand at trade shows and major industry-related events.
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
Job Requirements
- Bachelor's degree in marketing, business administration, or similar.
- A master's degree in a relevant field will be advantageous.
- At least 5 years' experience as a marketing manager.
- Proficiency in digital marketing automation software.
- Extensive knowledge of marketing strategies, channels, and branding.
- Superb leadership, communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities.
