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Job Description
- Plan and execute all digital marketing, including SM/SEM, marketing social media and display advertising campaigns
- Design, build and maintain our clients social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Instrument conversion points and optimize user funnels
Job Requirements
- Experience in same position 2 years at least
- Experience with Wordpress and optimization of Landing pages
- Experience in e-commerce is highly preferred
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
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