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Job Description
- Measure & analyze performance of SuperMama's assets including website, mobile and social media metrics through Google Analytics, Alexa, Effective measures etc.
- Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.
- Planning, developing and implementing effective marketing communication campaigns using the full marketing mix for both web and mobile.
- Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
- Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
- Build SuperMama's social media yearly plan with special attention to planning for social campaigns.
- Overseeing the creation of original social content on our social channels, to ensure content that aligns with brand guidelines engages audiences in new and unique ways.
- Producing an accurate summary of total spend at the end of a marketing campaign.
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and new website features.
- Acquire insight in marketing trends and keep strategies up-to-date.
- Act as brand manager for SuperMama's mobile application by devising the marketing plan and execution it as well as analyzing its user-ship, following up with user feedback and searching for new features to enhance it.
Job Requirements
- Degree in Marketing.
- 3 Years Experience in a similar role.
- Excellent communication skills
- Excellent spoken and written Arabic and English.
- Self-direction and ability to take responsibility.
- Innovativeness and ability to take initiative.
- Analytical mindset and critical thinking.
- Commercial awareness.
- Adaptability.
