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Job Description
- Track and analyze performance metrics, such as engagement, reach, conversion rates, and ROI, to monitor the company’s social media presence and performance.
- Lead a team technically in a time-bound environment.
- Identify opportunities for influencer partnerships and collaborations to expand brand reach.
- Develop and execute social media content plans that are consistent with the company’s brand identity.
- Generate and publish consistent engaging content on all social media platforms.
- Propose key recommendations to optimize social media marketing strategies.
- Contribute to driving customer engagement and increasing social media traffic.
- Respond to queries on social media platforms in a timely manner.
- Prepare monthly reports on social media marketing efforts.
- Stay up-to-date with digital trends, technology and tools.
- Ability to meet deadlines and collaborate with a team.
- Establish regular communication with direct manager on a weekly and monthly basis to report progress.
- Perform any other assigned tasks as required by the direct manager within the same level of responsibility.
Job Requirements
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations
