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Job Description
- Developing the marketing strategy for the company in line with company objectives.
- Developing the marketing strategy for the company in line with the marketing department.
- Strengthening the brand positioning
- Responsible for the marketing plan
- Overall responsibility for brand management
- Identifying marketing opportunities by identifying consumer requirements; defining markets, competitor's share, weaknesses and strengths. Establishing targeted market share
- Identifying and evaluating potential partners, such as advertising agencies, research agencies and below the line agencies
- Responsible for market research, identify opportunities and evaluating brand performance
- Responsible for brand communication and brand Equity
- Presenting quarter update to board members
- Creating a wide range of marketing materials
- Ensuring marketing activities are in line with the brand positioning
- Meets marketing objectives by forecasting requirements, preparing annual budget, scheduling expenditures and taking corrective action.
- Coordinates and oversees promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services
- Oversees creation and delivery of advertisement and marketing material in all channels above and below the line.
- Lead all areas of production across all media platform
- Engage with other organizations within the community.
- Improve the product profitability by researching, identifying and capitalizing on market opportunities, improving product packaging and coordinating the team to reach objective.
- Lead the innovation process and new product development through close coordination with different departments
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising, research and promotion agencies
Job Requirements
- Minimum 10 Year experience.
