Brand Manager

Main Duties:

• Plan, develop and direct marketing efforts for a particular brand or product
• Create strategies to take advantage of market opportunities
• Conceptualize strategic initiatives and implement details of a campaign
• Execute strategies with cross-functional teams
• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
• Supervise brand content
• Manage access to brand assets
• Develop brand standards and usage guidelines
• Assist integration of campaigns with brand consistency
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
• Analyze sales data to update a brand or category portfolio, determine new products and delete under-performing products
• Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
• Write reports, specifications and creative briefs