Online Lead Generation Executive

Confidential Company - Obour City, Cairo

14
Applicants for
1 open position
Experience Needed:
1 to 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Salary:
Negotiable
Vacancies:
1 open position
About the Job
  • Determine all the appropriate online media channels for TCompany’s target segments.
  • Get the details of each media kit of all targeted media channels.
  • Negotiate with media providers to get the optimal pricing and terms.
  • Determine, study and analyze the different target segments, along with the different needs and requirements of each segment.
  • Uncover challenges faced by prospects and utilize solutions to overcome these challenges to generate as much leads as possible.
  • Benchmark on competition internally and externally, including but not limited to, products, prices, advertising, offerings, etc.
  • Articulate possible market gaps/ voids locally and globally that can be tackled, seized and fulfilled by Technobit.
  • Determine and design the marketing message required for each channel and each segment.
  • Communicate with the copywriter the purpose of the marketing message, and work with him to get the proper message on time.
  • Communicate and work with external ad designers to get the design on time with the required concept and quality.
  • Provide sales coordinator with data required to run and execute online lead generation campaigns.
  • Determine strong irresistible offers that can be provided to prospects to generate leads.
  • Set and execute a plan for preparing all lead generation giveaways.
  • Search and get all databases of potential prospects across the company’s targeted segments.
  • Work with the copywriter to test and optimize all marketing messages and systems developed, to maximize the ROI of each campaign and system.
Job Requirements
  • Strong track record in online lead generation
  • Good understanding of the media industry in Egypt
  • Good negotiation skills
Industry: Chemicals