Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Determine all the appropriate online media channels for TCompany’s target segments.
- Get the details of each media kit of all targeted media channels.
- Negotiate with media providers to get the optimal pricing and terms.
- Determine, study and analyze the different target segments, along with the different needs and requirements of each segment.
- Uncover challenges faced by prospects and utilize solutions to overcome these challenges to generate as much leads as possible.
- Benchmark on competition internally and externally, including but not limited to, products, prices, advertising, offerings, etc.
- Articulate possible market gaps/ voids locally and globally that can be tackled, seized and fulfilled by Technobit.
- Determine and design the marketing message required for each channel and each segment.
- Communicate with the copywriter the purpose of the marketing message, and work with him to get the proper message on time.
- Communicate and work with external ad designers to get the design on time with the required concept and quality.
- Provide sales coordinator with data required to run and execute online lead generation campaigns.
- Determine strong irresistible offers that can be provided to prospects to generate leads.
- Set and execute a plan for preparing all lead generation giveaways.
- Search and get all databases of potential prospects across the company’s targeted segments.
- Work with the copywriter to test and optimize all marketing messages and systems developed, to maximize the ROI of each campaign and system.
Job Requirements
- Strong track record in online lead generation
- Good understanding of the media industry in Egypt
- Good negotiation skills
