The Social Media Specialist will use the power of social media platforms to promote our businesses, products, and services, manage the company’s social accounts, develop social media strategies, and create social content and ad campaigns

Job Responsibilities:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Manage the company’s social media accounts and paid social media campaigns
• Responding to comments from followers or customers on owned channels to build relationships and foster engagement
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Tracking conversations related to the brand on social media sites to gain insights into customer attitudes and preferences
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions