Social Media Specialist

Job description

Role Responsibilities

• Develop and implement social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content across various social media platforms.
• Monitor social media trends, tools, and applications to optimize performance.
• Engage with followers, respond to comments, and foster community growth.
• Analyze social media metrics and generate reports to measure campaign effectiveness.
• Collaborate with marketing and design teams to align social media content with brand messaging.
• Manage social media advertising campaigns and budget allocation.
• Stay updated on industry trends and competitor activities to identify new opportunities.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management and content creation.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Ability to analyze data and adjust strategies based on insights.
• Experience with social media management tools and analytics platforms.
• Creative mindset with the ability to develop engaging content.
• Strong organizational and multitasking skills.