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Job Description
Roles and Responsibilities:
- Establish and refine our brand strategy, identity and communications strategy
- Establish and experiment with nontraditional growth strategies and tactics that can achieve growth with the biggest ROI
- Ensure consistency of brand tone, identity and building personalized connection with users through technology
- Launch and execute digital campaigns including content creation, ideation and supervising performance marketing teams
- Constantly evolving our social media strategy and managing a team of social media specialists to deliver engagement and traffic goals
- Talk to our users to deeply understand their wants and needs and act as an advocate for the users in the company
- Grow our community of engaged food loving users through online and offline activations
- Establish partnerships with restaurants and relevant brands to push diverse offerings to our users
- Use analytics tools to to drive key decisions and enhance the targeting of our messages. Examples of tools we use: Google Analytics, flurry, mixpanel
- Establish and track key metrics for user growth, conversion and retention
Job Requirements
- You have 7+ years experience managing a brand and owning its growth goals
- You have experience working on setting and executing brand strategies and crafting briefs and marketing communication guidelines with suppliers and agencies
- You are creative and capable of coming up with growth strategies that may have never been tried before and have a persistent attitude to try out many ideas until you succeed
- Experience managing digital products/services is a huge plus
- Hands on experience with managing performance marketing or digital campaigns is a plus
- Strong analytical thinking and ability to relate marketing results with business outcomes
- Ability to handle multiple responsibilities at the same time
- You are a creative thinker with a proven record of effectively executing integrated marketing activities
- Eagerness and curiosity to learn about new topics and skills like product management, conversion funnels, data analysis
- Being an elmenus user and a foodie is a huge plus
