What You’ll Do:

As Social Media Specialist, you’ll play a key role in shaping our online presence and driving engagement across platforms. Your responsibilities will include:

• Collaborating with the marketing team to plan engaging content aligned with audience interests.
• Following up on content and design timelines to ensure timely delivery.
• Recommending eye-catching visuals, graphics, and video snippets to enhance content performance.
• Publishing and scheduling content on Facebook, Instagram, LinkedIn, Twitter, and more.
• Managing interactive campaigns to attract new followers and build community.
• Responding to inquiries, comments, and DMs in a timely, professional manner.
• Tracking performance metrics, analyzing trends, and adjusting strategies for growth.
• Promoting free training events and webinars through compelling posts and reminders.
• Sharing Zoom links, sending follow-up reminders, and notifying attendees about their certificates.
• Uploading event recordings and promoting them online.
• Generating and distributing personalized certificates to event participants.
• Monitoring mentions of the academy across platforms and engaging with relevant communities.
• Initiating conversations with potential leads and answering inquiries.
• Using both organic and paid strategies to boost lead generation and program enrollments.

Bonus Responsibilities:

• Celebrate student achievements in WhatsApp groups to encourage word-of-mouth engagement.
• Gather feedback from trainees and ensure accurate communication records.
• Maintain clean and organized data tracking for all trainees.