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Digital Marketing / Social Media Specialist & Graphic Designer

Defy Egypt
Sheikh Zayed, Giza
Posted 3 years ago
73Applicants for2 open positions
  • 63Viewed
  • 18In Consideration
  • 36Not Selected
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Job Details

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Job Description

  • Create weekly/monthly and quarterly social media platform plans based on marketing strategy.
  • Creative social media platform content regarding marketing plan.
  • Develop, implement, and manage multiple social media platforms.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging, and audience identification.
  • Generate, edit, publish, and share daily content that builds meaningful connections and encourages community members to take action.
  • Set up and optimize company pages within each platform to increase the visibility of the company’s social content
  • Up-to-date with social media trends and best practices.
  • Create editorial calendars and syndication schedules.
  • Set specific objectives and report on ROI.
  • Monitor SEO and web traffic metrics.
  • Perform research on current benchmark trends and audience preferences.
  • Remove, manage, and report any inappropriate problems.
  • Maintaining social media presence across all digital channels.
  • Brainstorm new and creative growth strategies.
  • Manage the relationship with our Affiliate Marketing partners.
  • Measuring and reporting on the performance of all digital marketing campaigns.
  • Developing, implementing, and managing marketing campaigns that promote a company and its products and/or services.
  • Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
  • Generate, edit, publish, and share daily content that builds meaningful connections and encourages community members to take action.
  • Executing campaigns across a variety of platforms, including Facebook, YouTube, Twitter and LINKED IN.
  • Implement best practices for copy, creative, and audience targeting with oversight from the Director of Paid Strategy.
  • Collecting and evaluating customer feedback data.
  • Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them

Job Requirements

  • Experience in Digital Marketing, Graphic Design
  • Experience in Motion Graphics, Social Media, Printing and Editing videos
  • Fluency in English
  • Adequate knowledge of web design & web development
  • Knowledge of online marketing channels.
  • Analytical and multitasking skills.
  • Excellent Managerial skill.
  • Previous experience in a similar digital marketing role.
  • Experience in digital marketing at strategic and hands-on an operational level.
  • Experience in Egypt marketing strategies.
  • Relevant experience including CMS, SEO, PPC, e-marketing, social media, and analytics
  • Knowledge of current online marketing trends and best practices.
  • Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement.
  • Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Power Editor, Google Ad Words, Twitter Ads.
  • Working knowledge of paid social tactics, bidding & optimization models, 3rd-party tracking, audience targeting, and ad formats.
  • Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights.
  • Exceptional attention to detail and organizational skills.

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