Consumer Marketing Manager

Cleopatra Hospitals Group Maadi, Cairo

Applicants for
1 open position
Experience Needed:
More than 6 years
Career Level:
Job Type:
Full Time
1 open position
About the Job
  • Conduct segmentation of the market and identify the key cohorts, their sentiments, attitudes, and behaviors, and the best ways to impact them to build equity and generate business.
  • Uncover all the insights relevant to the healthcare industry & consumer decision tree.
  • Align all activities and communication to match the different segments targeted based on generated insights.
  • Identify the different perceptions (image/personality/triggers/barriers) towards the group and individual entities within and address them through storytelling campaigns and other activities.
  • In cooperation with the digital team expand the group’s presence on all relevant social/digital platforms.
  • Identify and make appropriate partnerships and sponsorship deals to reach our target and to further enforce our positioning.
  • Lead in the preparation of key stakeholder and seasonal events.
  • Develop mechanisms for evaluating satisfaction on an ongoing basis and initiating corrective action.
  • Act as the guardian of company branding and visibility.
  • Ownership of the company website, its revamp, and its content update and ensuring smooth and logical navigation and usability within it.
  • Create ideas/ critique his/her own ideas and defend own ideas (open-minded and impersonal).
Job Requirements
  • Bachelor’s degree in Marketing/Business Administration/Mass Communication from a reputable university.
  • 6+ years of consumer marketing experience and team leadership from a dynamic category background.
  • Fully experienced in agency selection, briefing, creative evaluation, and execution across media.
  • Experienced in media planning and buying, traditional and new.
About this Company

Established in July 2014, Cleopatra Hospitals Group (“CHG”), is a healthcare investment platform with the aim of enhancing the quality and accessibility of healthcare in Egypt. The platform was formed by Abraaj, a leading private equity investor operating in global growth... (More)

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