Skills And Tools:
- Plan and execute all web, SEO/SEM, social media campaigns
- Build and maintain Company social media presence
- Measure and report performance of all digital channels and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights within the budget.
- Brainstorm new and creative growth ideas.
- Collaborate with agencies and other vendor partners if there.
- Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search)
- Develop brand presence through digital channels
- Plan and effectively execute a social media strategy for generating demand for the services offered.
- Manage the SEO on all online channels.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and good understanding of major marketing channels
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Good understanding of social media KPIs
- Good time-management skills
- Experience in setting up and optimizing Google Adwords campaigns
- Adequate knowledge of web design, web development, CRO and SEO
- Strong analytical skills and data-driven thinking
- Excellent written and verbal communication skills.
- Social Media Strategist using social media for brand awareness and impressions
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