Medical Representative

Position Summary:

Responsible for maximizing Upjohn-Pfizer brand growth through the different sales & promotion activities and being a business enabler through becoming a territory owner within certain geography.

Primary Tasks:

Product Promotion & Sales:

• Promote products to designated customers in order to achieve territory plan objectives
• Implement value added programs across the territory

Key Activities:

• Visiting physicians to promote Upjohn-Pfizer products
• Distributing product samples and marketing literature to HCP.
• Providing approved information to HCP on Pfizer products, e.g. proper medical usage, dosage amounts and side effects.
• Reporting visits and other activities using MI System

Customer Relations:

• Build relationships with target customers to enhance territory knowledge to gain product endorsement to generate sales.
• Ensure that accurate, timely and relevant customer knowledge is captured and shared with colleagues  using agreed processes e.g. electronic customer management systems
• Segment and target high potential customers

Key Activities:

• Visiting physicians with focus on target KOL and selected physicians in a given geography to promote Pfizer products and build strong relationship with them.
• Providing feedback to sales management on customer requests, responses to promotions and product access and competitive activities.

Territory Planning & Management:

• Diagnosis of situation of territory e.g. local market drivers and initiatives leading to subsequent design and implementation of territory action plan to achieve business objectives.
• Develop and execute territory business plan.

Key Activities:

• Preparing POA for his/ her territory and products.
• Presenting reports according to Sales Manager recommendations and market needs.
• Planning and organizing regular value added programs.
• Organizing AV activities.

Market Intelligence:

• Feedback to Team, Head Office and Manager of relevant competitor activity or local issues to ensure appropriate action can be taken.

Key Activities:

• Attending regular sales meetings with SM, general meetings and cycle meetings.
• Capture and feedback on market intelligence

Teamwork:

Liaise with territory team members to share information, motivate and support team members and therefore contribute to the generation and delivery of the territory plan. 

Key Activities:

• Attend team meetings
• Share customer / territory information with colleagues