Social Media Specialist

Akowan World for Information Systems Technology - Nasr City, Cairo

Applicants for
2 open positions
In Consideration
Experience Needed:
3 to 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time Work From Home
2 open positions
About the Job
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players and coordinate actions
  • Define the most important social media KPI's.
  • Measure the success of every social media campaign
  • Stay up to date with the latest social media best practices and technologies
  • Support the strategic direction of campaigns across paid channels
  • Responsible for executing on new opportunities to expand and improve lead-generating initiatives through paid media.
  • Optimize online audience criteria according to the brand set strategies and run ads according to the suggested spending budgets
  • Coordinate launch of media campaigns with different departments
  • Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
  • Track and report daily, weekly, monthly, and quarterly KPI's for the demand generation program.
  • Leverage web analytics to evaluate audience behavior, paid channel attribution, engagement, and acquisition.
  • Direct and coordinate the development of digital creative including display ads, landing pages, and paid search text.
  • Manage online advertising budget.
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Identify buyer persona to better target identified audiences
  • Work cross-functionally across marketing, sales, and operations to develop and optimize paid campaigns and reports.
Job Requirements
  • 3-5 years of Strong proven experience in the digital advertisement field, at least 2 years of focused experience planning and/or executing programmatic campaigns
  • Extensive experience managing Google AdWords and Google Analytics with search, display, video, and social media advertising proficiency
  • Strong analytical and reporting skills to analyze paid performance and communicate insights to various stakeholders
  • Very detailed-oriented in their work, and proactively recommends solutions to improve performance and operational efficiency
  • Self-starter who thrives in a fast-paced environment, managing and prioritizing multiple projects
  • Demonstrates a high level of written, verbal, presentation, and interpersonal communication skills
  • Strong Excel knowledge and skills
  • Strong attention to details
  • High problem-solving skills
  • Cultural or Educational background
  • Agencies background at least 2 years of Exp.
  • Very good in English.