Marketing Specialist

Job Description

• Conduct market research to find answers about consumer requirements, habits and trends
• Develop and execute ideas for creative marketing campaigns
• Coordinate with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Generate Leads through appropriate channels (social media, e-mail, Company's website etc.) and refer to sales department
• Regular update of social media and Company's website to ensure maximum lead generation
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Assist the Sales department with literature in forms of brochures and catalogues