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Job Description
- Provide monthly updates to business review and monitor market performance, responsible for successful implementation of Brand strategy as per Business plan
- Coordinate and monitor the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non- traditional partnerships, multi-channel opportunities in order to meet strategic brand objectives
- Collaborate cross-functionally with Operations, Culinary, Finance and other resources to develop and implement the marketing strategy, activities and events.
- Manage external resources used to support the marketing plan.
- Executing advertising and promotional activities, including, but not limited to: print, outdoor, electronic media, PR, social media and direct mail/email.
- Providing full data of competitors’ promo, pricing, product positioning and marketing moves by product / business segment as well as their performance and institute corrective action as needed.
- Creating and implementing a content creation strategy for all web presence (website and social media platforms), including daily posts/updates.
- Outsourcing Photographers and Graphic Designers to create creative and trendy content.
- Assist in improving the customer care process by receiving complaints onlineand ensuring prompt handling by the operations.
- Coordinating and implementing annual master calendar for all events and marketing strategy including a marketing plan and calendar for each branch; assist the on-site management team with execution and related promotions throughout the year.
Job Requirements
- Bachelor's degree, an MBA a plus
- Solid knowledge in development of online Branding and Brand planning
- Ability to translate strategies into actionable and realistic marketing actions
- Good knowledge on finance principles and processes is desirable
- English language proficiency verbally and in writing.
- Min 5 years’ experience as a Marketing Executive in International Casual Dining Restaurants brand
- Excellent analytical skills
- Very strong verbal/written communication skills
