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Job Description
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media platforms, and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Help identify target audiences and plan media campaigns
- Optimize plans and budgets according to the best media mix
- Ensure ads are creative and displayed appropriately
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Manage, create an educational plan &train the rest of the team
- Stay up to date with the latest technology and best practices
- Measure ROI and KPIs
Job Requirements
- Proven experience as a successful Media Buyer
- Interest in following advertising and media trends
- Organizational and multitasking abilities
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