Senior Communication Specialist

Healthy & Tasty -
Maadi, CairoPosted 3 years ago

26Applicants for1 open position

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Develop & implement a marketing communications plan including strategy, goals, budget and tactics in line with Marketing Manager
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Perform frequent customer segmentation analysis identifying the targeted customers' profiles for each Business line
Direct social media team to engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content strategy for press releases, byline articles and keynote presentations
Monitor, analyze and communicate PR results, Activations & On ground activities on a quarterly basis.
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of the organization’s trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Achieve SOV (Share of Voice) targets.
Achieve engagement targets.
Achieve number of articles published targets.
Achieve AVE (advertising value equivalent) targets
Responsible for all international fairs, trade shows and conference activities in Egypt and overseas operating marketing projects as required.
Implementation strategy within the marketing department, ATL, BTL, events and sponsorship management

Strong relationships with both local and national business and industry media outlets
Exceptional writing and editing skills
Event planning experience
Strong and proven analytical skills
Excellent MS Office skills (MS Excel, MS PowerPoint)
Excellent Communication skill
BA/MA degree in Marketing, Advertising, Communications or a related discipline
5+ years of experience.
Proven working experience in public relations required
Proven track record designing and executing successful public relations campaigns at both a local and national level