Senior Marketing Manager

• To ensure the successful delivery of marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPI's
• Delivery of marketing campaigns in line with business objectives set by Head of Marketing
• Adherence to timelines and budgets
• Marketing KPI report
• To act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change

Outline of key qualities:

LEADERSHIP

• Line manage 1 or more marketing executives, working across a range of events and media products (exhibitions, digital, magazines, awards, conferences)
• Provide guidance, feedback and inspiration to line reports
• Champion the adoption and optimisation of marketing technology solutions
• Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy
• Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
• Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient
• Reflect the high-performance culture of the marketing team

ANALYSIS & INSIGHT

• Monitor campaign performance by supervising the production of relevant and timely reports. Recommend changes to campaign execution based on data insights
• Share relevant insights with sales, event team and senior management to drive revenues or pursue new opportunities
• Analyse and report trends over time and use these insights to build more effective campaigns
• Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)
• Work with internal teams to ensure data governance and data management policies are adhered to
• Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
• Use recommended campaign analytics dashboards to monitor performance
• Build a culture of testing and metrics-driven decision making in the team
• Share case studies with marketers within the team, division and Informa Markets

PLANNING & CAMPAIGN MANAGEMENT

• Work with marketing executives/wider team to plan product (largely exhibitions) marketing campaigns to meet strategic objectives
• Monitor operational implementation plans and ensure adherence to deadlines (including Marketing Plans, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
• Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign
• Ensure marketing budgets are in line with plans and ensure budget trackers are kept up to date
• Recommend external suppliers and ensure adherence to contractual terms and delivery
• Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's
• Ensure optimisation spend across marketing channels
• Agree paid media requirements and guide the negotiation of media buy (either directly or through an agency)
• Recommend website strategy to maximise relevant traffic and conversion

MARKETING EXECUTION

• Together with the marketing executives identify target universe and key segments within target universe