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Job Description
Role Objective:
- Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
- You are responsible for joining relevant conversations on behalf of the brand by providing support to current and prospective customers.
Key Responsibilities & Accountabilities:
- Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Job Requirements
- Bachelor’s degree
- Excellent computer skills
- 1-2 years of related experience in online marketing
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