SEM Specialist

Position: SEM Strategist

Position type: Full time

Location: Maadi, Cairo

Our Agency:

ripplemark is an agency based in Cairo that thrives on learning as we are "A Self-Learning Digital Organization". You will, more often than not, find our noses stuck in the latest SEO research paper or reading the latest research in growth hacking & content marketing. Since 2015, we’ve been hard at work growing our agency by creating tailored services that put our clients in a state of comfort over their marketing. In an industry that changes miles per minute, we’ve become pros at embracing constant change by being data-centric, the consumer journey is driven, and integrated digital marketers.

Our team is on a relentless pursuit of self-education. We use this core belief to power the way we serve our clients in the pursuit of digital transformation.

We are looking for an SEM Strategist who is willing to learn new skills in order to grow himself and in return grow our agency.

What You'll Get To Do:

• Research, develop and implement advanced SEM strategies and campaigns across client accounts. This includes competitive analysis, keyword research, ad copy development, and testing, bid optimization as well as numerous micro-optimizations.
• Stay current on industry trends and upcoming technology, channels and online marketing strategies.
• Provide support to a team of paid advertising & search engine optimization specialists, assisting them with routine tasks.
• Build, run and optimize campaigns for a variety of different industries
• Research clients' websites to understand online goals and objectives. Develop keywords and phrases relevant to their business model
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Proactively make strategic campaign recommendations to clients during our setup period when we are creating our Digital Marketing Strategy.
• Analyze clients business goals and translate them into digital S.M.A.R.T goals.