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Job Description
- Develop, implement and manage our social media strategy.
- Help identify target audiences and plan media campaigns.
- Compare and negotiate rates, ad space and airtime.
- Optimize plans and budgets according to the best media mix.
- Experiment with new platforms and channels.
- Ensure ads are creative and displayed appropriately.
- Monitor costs and return on investment (ROI).
- Develop Media plans to identify target audience and craft effective campaigns.
- Stay up to date with the latest social media practices and technologies.
- Monitor SEO and user engagement suggest content optimization.
- Communicate with industry professionals and influencers via social media to create a strong network.
- Align with copywriters and designers to ensure content is appealing.
- Define most important social media KPIs.
- Measure the success of every social campaign.
Job Requirements
- BSc/BA in Marketing, Advertising or related field.
- Preferred agency background.
- Proven experience as Media Buyer or similar role; experience in digital media is preferred.
- Familiarity with media-buying, planning and research.
- Interest in following advertising and media trends.
- Understanding of SEO and web traffic metrics
- Understanding of social media KPIs
- Familiarity with web design and publishing
- Experience with doing audience and buyer persona research
- Excellent knowledge of Facebook, Twitter, Instagram, Google+ and other social media best practice
