Job Details
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Job Description
Main Job Duties:
- Develop relevant content topics to reach the company’s target customers.
- Create, curate, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
- Design, create and manage promotions and Social ad campaigns.
- Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
- Analyze key metrics and tweak strategy as needed.
- Compile reports for management showing results (ROI).
- Become an advocate for the company in social media spaces, engaging in
dialogues and answering questions where appropriate. - Demonstrate ability to map out a comprehensive marketing plan.
- Drive strategies that are proven by testing and metrics.
- Develop organizational elements in order to implement a proactive process for
capturing happy, loyal customer online reviews. - Monitor trends in social media tools, applications, channels, design and strategy.
- Implement ongoing education to remain highly effective.
- Identify threats and opportunities in user-generated content surrounding the
company. Report notable threats to appropriate management. - Analyze campaigns and translate anecdotal or qualitative data into
recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns. - Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
