Youtube Channel Lead

ARPUPLUS - Agouza, Giza

15
Applicants for
1 open position
5
Seen
Experience Needed:
More than 4 years
Career Level:
Manager
Job Type:
Full Time
Salary:
Confidential, Medical care / Mobile Allowance/ Bouns
Vacancies:
1 open position
About the Job
  • Manage content strategy, video optimization and viewership growth for all ArpuPlus existing and newly created YouTube channels.
  • Actively manage ArpuPlus existing YouTube channels. Management includes channel branding, programming, optimization (eg. Titles, tags, descriptions, annotations, etc) and reporting strategies.
  • Develop data-driven recommendations for ArpuPlus activation on YouTube, with the goal of driving content engagement, brand awareness and monetization of the content.
  • Work with Analytics to derive insights from YouTube Analytics, Google Analytics, the Tubular Analytics suite, as well as and other social platforms, to drive viewership and engagement.
  • Work closely with Acquisition team and Country Managers to acquire new channels and grow revenues
  • Manage and clear all content claims and strikes
  • Accounts management and clients regular reporting of viewership and revenues reports and invoices
Job Requirements
  • BA/BS required.
  • Google Analytics, Youtube Analytics and Tubular Analytics experience.
  • 4+ years experience in a team management role and working cross-functionally to accomplish business objectives.
  • Expert level understanding of YouTube (YouTube Certified credentials strongly preferred), native video platforms and social ecosystems.
  • Extensive experience working within the YouTube CMS and with YouTube/ Google analytics.
  • In-depth understanding of audience retention metrics (e.g. Average view duration vs. % completion, watch time).
  • Experience leveraging/ implementing In-video programming mechanisms (e.g. link cards and end screens).
  • Cross-platform, video SEO expect (e.g. Best practices for titles, descriptions, tags and thumbnails).
  • Proven ability to build and amplify a consistent brand / channel voice.
About this Company

ARPUPLUS is your gateway to the VAS world. We are the mobile VAS pioneer in MENA region & Emerging Markets with a wide range of products headquartered in Cairo. ARPUPLUS is an A15 subsidiary founded in 2003, operating with more than 200 talented employees serving in 12 offices... (More)

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