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Job Description
- Plan and support Web, SEO/SEM, email, social media and display advertising campaigns.
- Lead Generation and user acquisition through different digital media channels.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
Job Requirements
- BS/MS degree in marketing or a related field.
- Software and ERP systems knowledge is a plus.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
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