Social Media Copywriter

Rawnaa - Dokki, Giza

Applicants for
1 open position
Experience Needed:
More than 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
1 open position
About the Job

Main Job responsibilities

  • Write, edit and publish engaging posts for social media networks (e.g. Twitter, Facebook, and Instagram)
  • Optimize social media content (language, message, tone) based on the culture, nature and behavior of our target audiences.
  • Guide production and graphics team to create appealing graphics and videos for complementing text
  • Respond to comments and questions on corporate’s social media channels in a respectful and timely manner
  • Network with readers as well as industry professionals and influencers
  • Track and report on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
  • Apply advertising techniques to increase brand awareness (e.g. promotions, competitions)
  • Update company’s social media channels with the latest articles and news
  • Coordinate with internal teams for creating advertising posts (e.g. for product releases, events, etc.)
Job Requirements
  • At least a Bachelor’s degree in Marketing, Mass Communication, Journalism or a relevant field
  • Prior experience as a Social Media Copywriter with a proven record in engaging posts
  • Experience of working with MS Office. (fair experience in design software e.g. Illustrator, Photoshop, InDesign, etc. is a plus)
  • Experience with various social networks and platforms for advertisement purposes
  • Past experience in the Gulf area social networks and copywriting is a plus
  • Sound knowledge of keyword research, SEO and analytics tools, especially Google Analytics
  • Ability to create innovative web content, supported by relevant images and videos
  • Familiarity with the paid advertisement is a plus
  • Proficiency in Arabic writing is a must
  • Strong verbal as well as written communication skills
  • Exceptional time management and organizational skills