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Job Description
Job description
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence (Twitter, Facebook etc.).
- Measure and report performance of all digital marketing campaigns and assess against goals.
- Launch optimized online adverts though Google AdWords, Facebook, etc. to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and update website.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of web analytics tolls (Google analytics’, web trends etc.)
- Acquire insight in online marketing trends and keep strategies up to date.
- Maintain partnerships with media agencies and vendors.
Job Requirements
- Education: Bachelor degree in marketing or a related field
- Experience: At least 2 year in similar position & has extensive experience in properties Digital Marketing
- Age: Not less than 25 Yrs.
Personal qualification :
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/ SEM, marketing database , email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g. Google Analytics, NetInSight, Omniture, web trends)
- Working knowledge of ad serving tools (e.g. DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS and JavaScript development and constraints
- Strong analytical skills and data – driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Good time management.
- Good communications skills, written and verbal.
- Accuracy and good attention to detail.
- An ability to stay calm and tactful under pressure.
- Self motivation.
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