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Job Description
The Digital Media Buyer is responsible for all aspects of online media advertising, the planning, design, optimization maintenance, measurement and reporting, click-to-customer-service, and demand generation programs to increase brand awareness and preference, generate qualified leads.
- Perform technical site analysis, competitive/keyword research and link analysis on an ongoing basis.
- Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC, and SEM)
- Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
- Manage planning and development of native and direct response advertising campaigns across PPC, Adwords, Facebook across various ad networks including but not limited to Native Ads network.
- Manage, optimize and report on campaigns performance in order to optimize CPA ROI goal.
- Analyze Keywords and manage campaign targeting process across search tools.
- Manage analysis of all campaigns across all platforms in order to optimize campaign performance.
- Understand the key measurement tools available.
- Media buying, billing, and follow-ups.
- Provide reports on purchases/expenses/invoices.
- Keep track of media buying and its ROI.
Job Requirements
- 2-5 years of experience