E-commerce & Digital Marketing Specialist

CosmoCare - Nasr City, Cairo

36
Applicants for
1 open position
20
Seen
1
Shortlisted
4
Rejected
Experience Needed:
More than 2 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Salary:
Confidential
Education Level:
Bachelor's Degree at least
Languages:
English
Vacancies:
1 open position
About the Job

Job Summary :

We are looking for an E-commerce & Digital Marketing Specialist to join our online shop division.

This role will be handling all ecommerce & some digital marketing activities.

The successful candidate will be responsible for coordinating all e-commerce & social Media activities to drive awareness, new customer acquisition, engagement and revenue for our online shop division. He/She will lead the day-to-day execution of the E-commerce business in our website & social media and online sales strategy aligned to boarder strategies and objectives of the company.

Website Management:

  • Ongoing adding & managing of all products, including product descriptions, technical data, product features, product imagery, pricing, options, etc
  • Execute & upload all digital website sliders/banners in collaboration with graphic designer.
  • Ongoing optimization of site usability & interaction.
  • Understanding and familiarity with key E-Commerce trends.
  • Ensure mobile website is properly updated.
  • Improve product ranking by constantly optimize listings for placement and organic search performance by improving details such as title, description, images, reviews, prices, product specs, customer questions, etc.).
  • Update online content, including events, blogs etc.
  • Create and implement promotional content for special offers and packages, in coordination with the MOMS’ Marketing plan.
  • Review our website rankings on search engines, and update it with relevant search terms and adequate keyword frequency and optimize meta descriptions and tags.
  • Coordinate with operation team for any support or customer feedback to improve our customer experience.
  • Review & approve all products have appropriate data, imagery, and copy when the product adding request is sent by seller.
  • Manage and optimize site cross-sells, up-sells, site search, site speed, customer reviews/satisfaction score & personalization.
  • Review transaction data, reports, customer feedback and analytics; provide recommendations and assists in developing new strategies, offerings and initiatives to maximize sales.
  • Create engaging landing pages for digital marketing efforts ensuring optimal click-through rate and conversions.
  • Research competitors to ensure our listings outperform theirs.
  • Investigate and report operational or technical issues that may arise, and troubleshoot problems with Sellers or Customers.
  • Make recommendations on areas of product expansion, based on key research.
  • Improve product ranking by constantly optimize listings for placement and organic search performance by improving details such as title, description, images, reviews, prices, product specs, customer questions, etc.).
  • Continuously monitor and analyze Key Performance Indicators, visits, conversion rate, ROI, cost analysis.

Email marketing management:

  • Manage direct to consumer email marketing program, ensuring the timely launch and execution of promotional & transactional campaigns.
  • Prepare and send, with regular frequency, segmented Email newsletters to all qualified guests/individuals that have subscribed to receive the MOMS newsletters.
  • Ensure emails are in line with the strategy and brand guidelines (i.e. brand Identity etc.).
  • Develop comprehensive Direct to Consumer Email Marketing strategy in collaboration with Digital Lead.
  • Update and test email marketing campaigns to ensure maximum deliverability and engagement.
  • Analyze email productivity and profile segmentation.
  • Monitor email campaign performance and proactively identify opportunities for increased engagement and loyalty.

Social Media Management:

  • Apply social media marketing plan to increase the effectiveness of online sales efforts, and increase customer satisfaction.
  • Ensue our online business presence across social media platforms.
  • Create, curate & optimize social media posts in collaboration with designer to be delivered to the right audience.
  • Moderate Social Media accounts in highly world-class manner.
Job Requirements
  • 1-3 years E-Commerce experience strongly preferred working with (Souq or Jumia)
  • Demonstrated experience with multiple eCommerce platforms strongly preferred (Magneto platform).
  • Strong computer skills, including Microsoft office, internet, email etc.
  • Proficient with social Media marketing & Advertising.
  • E-mail marketing experience with one of the best service providers.
  • Excellent analytical skills.
  • Understanding and familiarity with key E-Commerce trends, usability concepts, and web best practices.
  • Knowledge of Google KW & Analytics and full aware of SEO tools.
  • Independent worker and a creative problem-solver
  • Ability to offer flexibility in schedule, understanding that some projects may require additional work during evenings and some weekends
  • Strong ability to think through, plan, innovate and execute multiple projects in a fast-paced, high- pressure environment
  • Brainstorming new & creative idea support E-commerce best practices.
About this Company

A company specializing in cosmetics and personal care offers high quality products with innovative and distinctive brands and a clear vision, these brands owned by the company to maintain the quality of products and continuous development to win the confidence of consumers and... (More)

Industry: FMCG
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