Senior Digital Marketing Specialist

Digital Marketing Tasks:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Understands search engine optimization (SEO) and will boost our digital post with specific keywords.
• Social media management - Overall responsibility for social media channels (Facebook, Twitter, Instagram, Tumblr, Google+, YouTube), including content and identification of new opportunities for engagement and one to one interaction.
• Create standalone social media campaigns that align with overall marketing objectives and with individual product/service/solution marketing plans and campaigns.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Set up and optimize Bloom pages within each platform to increase the visibility of Bloom social content.
• Moderate all user-generated content in line with the moderation policy for each community.
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

Marketing Tasks:

• Implementing plans for the advertising and marketing of company products.
• Implement promotional packages and campaigns including the use of advertising material, SMS, and blogs.
• Develops ideas or plans for merchandise displays or window decorations.
• Selects themes, lighting, colors, or props to be used.
• Arranges properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.
• Responsible for brand management and corporate identity.