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Job Description
Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Design digital media campaigns aligned with business goals
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- Monitor ROI and KPIs
- Handle & manage restaurant accounts
Job Requirements
Requirements
- +3 years of experience as a Social Media Specialist
- Knowledge of online marketing and good understanding of major marketing channels
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Experience in a large or medium digital agency
- Background food & beverage industry
- Fluency in English
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