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Job Description
- Build and execute social media strategy through research, bench-marking, messaging, and audience identification.
- Write, develop, and strategize online content production and scheduling.
- Create and implement social media marketing plan and editorial calendar.
- Analyzes metrics across multiple social channels and recommends ways to optimize performance.
- Audits online campaigns, identifies key findings and recommends approaches.
Job Requirements
- Bachelor’s degree in marketing, communication, or related field.
- 2+ years’ experience in digital marketing and social media.
- Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.).
- Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
- Strong written and verbal communication skills.
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