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Job Description
- Build and execute social media strategy through research, bench-marking, messaging,and audience identification.
- Create and maintain the corporate social media policy and guidelines.
- Write, develop and strategize online content production and scheduling.
- Report on online reviews and feedback from customers and fans.
- Assist with crisis management, bad reviews, and negative news communications.
- Generate, edit, publish and share content daily (original text, images, video, and HTML).
- Build meaningful connections and encourage community members through dialog and messaging that engages and motivates consumers.
- Create and maintain company social media pages and profiles.
- Moderate user-generated content and messages appropriately, based on company and community policies.
- Create and implement social media marketing plan and editorial calendar.
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
- Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
- Audits and analyses social media presences, including digital advertising costs and returns.
- Monitors and develops reports on competitor activity within social media spaces.
Job Requirements
- Bachelor’s degree in marketing, communication, e-business or related field.
- Previous digital advertising agency experience is a must.
- 3+ years’ experience in digital marketing
- Understanding of social media metrics; able to interpret the results and take action to
- Increase effectiveness of social media campaigns
- Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.).
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