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Job Description
- Adhering to united ats brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all united ats digital-marketing related activities including social media sites and digital marketing campaigns
- Manage marketing presence on e-commerce channels
- Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO
- Analyze and report on customer behavior insights
- Manage e-mail marketing programs, lists, imports, and permissions
- Conduct landing page and e-mail campaign tests
- Coordinate online marketing events
- Develop and write digital content and maintain content publishing editorial calendar
- Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support
- Ensure digital design is optimized for branding, impact, SEO, web development, etc.
- Comply with Regulatory routing, documentation and archiving standards
- Identify opportunities for applying new technologies, digital products and services to online campaigns
Job Requirements
Required Education & Experience:
- Bachelor’s degree in marketing, communications, journalism or related field
- Minimum 3 years of progressive digital marketing experience required, including e-commerce experience
- Minimum 3 years of marketing communications project management experience
Required Knowledge, Skills & Abilities:
- Proven track record of delivering multifaceted, digitally driven campaigns from strategy through execution and leveraging data to drive strategic direction and optimize marketing programs. Portfolio demonstrating work, analytics and metrics will be required as part of the interview process.
- Strong digital copywriting, design, content marketing, and verbal communication skills required
- Exceptional project management skills. Ability to prioritize, multitask, focus, lead, influence and delegate
- Must have proven ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to customers
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