Social Media Marketer
iGATE -
New Cairo, CairoPosted 6 years ago64Applicants for1 open position
- 21Viewed
- 0In Consideration
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Job Details
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Job Description
Responsibilities
- Administrate the creation and publishing of relevant, original, high-quality content for all social media clients
- Create a regular publishing schedule for all social media clients to be reviewed by the Content Manager or Account Strategist for each client
- Execute on social media strategy for each client to meet or exceed the defined KPIs for follower growth, engagement, awareness and web traffic
- Create and/or curate and manage all published content (images, video and written)
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
- Performing research on current benchmark trends and audience preferences
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Become an advocate for the client in social media spaces, engaging in dialogues and answering questions where appropriate
- Monitor engagement on all platform and web traffic metrics, and revise strategy to improve KPIs
- Monitor trends in social media tools, applications, channels, design and strategy
- Actively participate and seek-out ongoing education to remain highly effective
- Collaborate with other strategy, project manager, design and analytics teams to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee design and setup of all social media accounts (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Provide monthly reporting on all social media activities including postings, engagements, follower growth, audience insights and recommendations for further improvement on results
- Assist in creating additional needed social media reporting and/or social media audits for existing or potential clients
Job Requirements
Requirements:
- 2 – 5 years’ experience as social media marketer
- Ability to write in multiple brand voices and accurately represent each brand’s persona and voice through all social media interactions (posting, commenting, engaging, responding, choice of third party content, etc.)
- Assist in creating additional needed social media reporting and/or social media audits for existing or potential clients
- Proven ability to create engaging content and an authentically engaged audience with the end goal of building brand-value and growing awareness
- Hands on experience in content management
- Understand how to create engaging, authentic social media posts and content
- Experience engaging organically and naturally with followers and influencers online in real time and in brand voice
- Excellent copywriting and editing skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- Is a team player
- Proven ability to manage online reputation
- Makes evident good technical understanding and can pick up new tools quickly.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Maintains excellent writing and language skills
- Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
Experience:
- Proven track record of creating and implementing brand and social media strategy to grow awareness, engagement and drive traffic to websites for multiple brands
- Proficient in content marketing theory and application
- Experience sourcing and managing content development and publishing
- Experience with content management systems
- Experience with all major social platforms and proven creation and execution of successful strategy for each
- Experience sourcing and managing content development and publishing
- Experience with task management tools and social posting tools like Sprout Social, Hootsuite, Buffer, Meet Edgar, etc.
- Compensation range is determined based on experience and qualifications.
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