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Job Description
- Managing all online marketing activities by utilizing techniques including re-targeting, social advertising, SEM, SEO, PPC and web analytics, etc.
- Responsible for leading the digital strategy and execution.
- Identifies emerging digital marketing trends and future opportunities to promote Company and its products and programs through existing and emerging channels.
- Track effectiveness and return of channel marketing campaigns and report on results to upper management.
Job Requirements
- BSc/BA in marketing or relevant field.
- Experience in digital marketing.
- Background in E-learning.
- 2-6 years of experience in digital marketing.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage.
- Creativity.
- Experience in Facebook Ads and Google AdWords.
- Solid knowledge of website analytics tools (e.g., Google Analytics).