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Job Description
- Create awareness of and develop the brand you're marketing.
- Communicate with target audiences and build and develop customer relationships.
- Develop relationships with key stakeholders both internal and external.
- Help with marketing plans, advertising, direct marketing and campaigns.
- Write and proofread marketing copy for print campaigns.
- Produce creative content, including videos.
- Organize and attend events such as conferences, seminars, receptions and exhibitions.
- Source and secure sponsorship.
- Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.
- Arrange the effective distribution of marketing materials.
- Liaise with designers and printers and organize photo shoots.
- Maintain and update customer databases.
- Conduct market research, for example using customer questionnaires and focus groups.
- Develop and implement a marketing strategy.
- Evaluate and review marketing campaigns and advertising to make sure the correct mediums are being used and campaigns are effective.
- Track marketing performance and return on investment and prepare weekly or monthly reports for management.
- Oversee and manage the marketing budget.
Job Requirements
- Communication and interpersonal skills.
- Customer-facing skills.
- The ability to think strategically.
- Copywriting and design skills in order to produce marketing materials.
- Creativity.
- An eye for detail.
- Analytical skills to evaluate marketing campaigns.
- Drive and self-motivation.
- The ability to work well under pressure.
- Teamwork and the ability to foster good working relationships.
- Influencing and negotiation skills.
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