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Retargeting Expert - Digital Marketing

ITCan
Heliopolis, Cairo
Posted 6 years ago
17Applicants for1 open position
  • 14Viewed
  • 8In Consideration
  • 3Not Selected
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Job Details

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Job Description

    • Setup and management of remarketing campaigns
    • Understand the customer journey and retarget customers based on that
    • Monitoring and creating reports on performance of the campaigns
    • Leverage analytics tools to develop optimizations to improve overall campaign performance, independently determine winning outcomes, and roll out programs and optimizations to drive business goals
    • Stay on the cutting edge of retargeting technologies.
    • Test and learn, with a strong result focus on deployment of activity of all channels
    • Adding retargeting services to our portfolio
    • Managing customer journeys, reporting on the stages of the journey and crafting strategies for each stage
    • Identifying ways to optimize existing ‘always on’ activity to maximize impact, driving performance and innovation.
    • Be able to retarget users using pixels and lists through all platforms
    • Keeping ahead of industry best practice through research and testing

    Job Requirements

    • Successfully completed a bachelor’s degree in Business/Marketing/IT or any relevant fields
    • You have already gained 1+ years of experience in retargeting, campaign management and evaluation
    • You have to be able to use and manage RTB systems
    • You are confident in identifying relevant business KPIs and developing relevant optimization strategies
    • You are results orientated, like to take initiative, can work independently or as team player
    • You have a glass-half-full outlook that contributes to our company culture
    • As a plus, you have some technical experience such as PHP

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