Retargeting Expert - Digital Marketing
ITCan -
Heliopolis, CairoPosted 6 years ago17Applicants for1 open position
- 14Viewed
- 8In Consideration
- 3Not Selected
Job Details
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Job Description
- Setup and management of remarketing campaigns
- Understand the customer journey and retarget customers based on that
- Monitoring and creating reports on performance of the campaigns
- Leverage analytics tools to develop optimizations to improve overall campaign performance, independently determine winning outcomes, and roll out programs and optimizations to drive business goals
- Stay on the cutting edge of retargeting technologies.
- Test and learn, with a strong result focus on deployment of activity of all channels
- Adding retargeting services to our portfolio
- Managing customer journeys, reporting on the stages of the journey and crafting strategies for each stage
- Identifying ways to optimize existing ‘always on’ activity to maximize impact, driving performance and innovation.
- Be able to retarget users using pixels and lists through all platforms
- Keeping ahead of industry best practice through research and testing
Job Requirements
- Successfully completed a bachelor’s degree in Business/Marketing/IT or any relevant fields
- You have already gained 1+ years of experience in retargeting, campaign management and evaluation
- You have to be able to use and manage RTB systems
- You are confident in identifying relevant business KPIs and developing relevant optimization strategies
- You are results orientated, like to take initiative, can work independently or as team player
- You have a glass-half-full outlook that contributes to our company culture
- As a plus, you have some technical experience such as PHP