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Job Description
ABOUT US
- We believe there is only one way to build an awesome company; to attract exceptionally talented people who are aligned with our mission, thrive on challenges, and are passionate about achieving extraordinary things through technology.
- Our work is a place where we feel appreciated and challenged further. We strongly believe that 'experience' does not necessarily come with age nor with your university degree, but with what you actually decided to invest your time in. If you feel comfortable with this then you will probably enjoy working with us!
About the job:
- We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
- You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns in order to maximize ROI.
- We are looking for someone who can start ASAP.
We’re looking for someone who will:
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Requirements
- BS/MS degree in a quantitative, test-driven field
- Proven SEO experience
- Proven SEM experience
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
