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Job Description
- Development and implementation of the Total Value strategy
- Marketing Strategy & Campaign Management: strategic development of audience marketing campaigns, and managing the campaign execution across multiple channels
- Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
- Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
- Guiding the day to day activities of the marketing team.
- Ensuring that the marketing objectives are implemented by the marketing team.
- Work closely with Team Leaders to define marketing materials and programs.
- Manage social media presence and direct programs to improve social media reputation and recognition.
- Developing and delivering marketing and communications strategies for the organization.
- Undertake continuous analysis of competitive environment and consumer trends
- Work closely with Marketing Communication Manager for better Market positioning
- Ability to translate business objectives into marketing strategy and plans
- Strong knowledge of digital marketing
- Ability to meet deadlines and work under pressure
Job Requirements
- MBA Preferable
- Proven track record of success in similar position.
- At least 5 years of proven marketing experience preferable within events management
- Confident, driven and dynamic leader.
- Entrepreneurial mindset with the ability to spot original branding opportunities.
- Lead on the development and implementation of the marketing strategy.
- Database development and management
- Budget Management
- Developing relationships with key event partners - associations, exhibitors and media
- Supplier Management: liaising with external suppliers Strong organization skills, able to work with and influence a range of personalities
- Team leadership/management experience
- Analysis and reporting skills
- Working knowledge of online analytics programs
